FlashWash
A high-conversion Web3 marketing site for one of Solana's most trusted volume boosters. Built as the frontend lead in a cross-functional team, turning bold designs and motion concepts into a production-ready Next.js experience.
Building Web3's boldest brand
FlashWash needed a frontend developer who could turn ambitious Figma designs into a performant, animation-rich website that stands out in the crowded Solana ecosystem.
The project came through LinkedIn as a contract engagement. The client had already assembled a team: a UI/UX designer with the visual direction, a backend developer handling the Telegram bot and APIs, and a motion designer creating animated illustrations and promo content.
My role was clear: own the entire frontend. Take the designer vision, the motion work, and the client requirements, and ship a production-ready Next.js site that converts visitors into users.
It had to feel premium and trustworthy, which is everything in crypto. Every pixel, every animation, every interaction had to say that FlashWash is the real deal.
The screens
Every page designed for conversion and brand impact, from the high-energy landing page to a thoughtfully built 404.
HEROLanding Page
Hero with animated bot illustrations, a partnership-logo marquee, interactive volume plans, a tokenomics chart, a roadmap timeline, and a community CTA, all in one high-conversion scroll.
CONTENTBlog Hub
Content marketing engine with category filtering, featured posts, and SEO-optimised article cards in a clean editorial grid that keeps users engaged.
ARTICLEBlog Article
Individual post layout with rich typography, embedded media support, a related-articles sidebar, and social sharing integration.
ERROR404 Experience
Even the error page stays on brand. A custom illustrated 404 with the FlashWash bot character and a smooth way back to safety.
The team
A cross-functional remote team, brought together by the client. Each person owned their domain, synced daily, and shipped on schedule.
Built the entire frontend from Figma designs to production-ready Next.js. Pixel-perfect implementation with complex animations and responsive layouts.
Crafted the visual identity, component library, and interaction patterns in Figma. Delivered high-fidelity mockups for every page and state.
Developed the Telegram bot integration, API infrastructure, and the blockchain-related backend services powering the platform.
Created the animated illustrations, bot character animations, and the promotional video that brings the brand to life.
Defined product vision, tokenomics strategy, and content direction, and gave continuous feedback throughout the cycle.
The process
Key deliverables
- Pixel-perfect Figma-to-code implementation
- Fully responsive across all breakpoints
- SEO-optimised page structure and metadata
- Complex animations matching the motion designer specs
- Blog system with dynamic routing
- Performance-optimised image loading
- Smooth scroll interactions and parallax
- Cross-browser compatibility testing
- Deployment pipeline on Vercel
The stack
What I learned
This project sharpened my ability to work inside a multi-disciplinary remote team. Translating someone else's design vision into code is a different challenge than building your own. It takes deep communication, attention to nuance, and the discipline to honour the original creative intent.
Working in Web3 taught me how critical trust and polish are when real money is involved. Every jittery animation or misaligned element erodes credibility. The bar for quality in crypto is higher than most people realise.
The tight six-week timeline forced efficient decisions. Instead of debating implementation details, we shipped, iterated, and kept moving. That cadence is something I have carried into every project since.
Need a frontend dev who ships?
I turn designs into production-ready code. Web3, SaaS, or anything in between, delivered on time.